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Turn Delivered Orders Into Repeat Revenue With Upselling & Cross-Selling

Run post-purchase cross-sell & upsell journeys on WhatsApp, SMS, and email to drive faster repeat purchases.

4x

More Conversions

89%

Average delivery rate

3x

ROI Achieved

Drive Repeat Purchases with Post-Purchase Upselling and Cross-Selling

Post-delivery feedback & upsell flow

Capture customer feedback right after delivery and unlock personalised discount-based upsell offers to drive the next purchase.

Automated and custom journeys

Run fully automated preset post-purchase journeys or build custom upselling flows for different customer segments.

Ready-to-use customizable templates

Launch faster using our pre-built templates or create your own designs with the email template builder.

Campaign analytics & engagement tracking

Track delivery and engagement metrics to continuously optimise your email performance.

Built for High-Performance Campaigns

Feedback with next-purchase discount

Send post-delivery feedback messages that include a discount for the customer’s next order, so feedback collection also drives repeat purchases.

Personalised upsell & cross-sell messages

Send personalised cross-sell & upsell messages using dynamic offers and custom templates to promote relevant products and upgrades.

Scheduled upselling and cross-selling campaigns

Run scheduled campaign messages on WhatsApp, SMS and email to push offers, launches and bundles to existing customers.

Frequently asked questions

1. What is post-purchase upselling and cross-selling for D2C brands?

Yes. Post-purchase upselling and cross-selling is the practice of promoting relevant products, upgrades, or repeat-purchase offers after an order is delivered. This approach focuses on existing customers, when trust is already established and purchase intent is naturally higher

2. Can upselling and cross-selling be fully automated after delivery?

Yes. You can automatically trigger journeys when the order is delivered, automatically send feedback messages with next-purchase discounts, and automatically trigger personalised upsell or cross-sell offers. At the same time, teams can also create custom journeys and scheduled campaigns for specific upselling and cross-selling use cases.

3. How does Convertway help brands increase repeat purchases?

Convertway helps brands trigger post-delivery messages, collect feedback and send discount-based re-engagement messages across WhatsApp, SMS and email. These messages are designed to bring customers back to the website or app, where the brand completes the purchase experience.

4. Which channels can be used to run these re-engagement and discount journeys?

Brands can run post-purchase upselling and cross-selling journeys on WhatsApp, SMS and email, and RCS from a single platform.

Start Driving Repeat Purchases with Upselling and Cross-selling Today

Turn every delivered order into a new revenue opportunity.

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Frequently Asked Questions

Still have doubts? Here's everything we think you should know.
Why is SMS marketing important for my ecommerce business?
SMS marketing offers unmatched reach and deliverability. Unlike email, SMS messages are opened within minutes and don’t end up in spam folders. This makes it ideal for time-sensitive offers, transactional alerts, and customer engagement.
What’s the difference between promotional SMS and transactional SMS?
Promotional SMS: Used for marketing offers, discounts, or new product launches, typically sent during specific hours. Transactional SMS: Sent for critical updates like OTPs, order confirmations, or alerts, delivered instantly, 24/7.
How do SMS automation flows help?
SMS automation flows allow you to send messages based on triggers, such as abandoned carts, order updates, or customer birthdays. This ensures timely, personalized communication without manual intervention.
Can I integrate SMS marketing with my CRM or ecommerce platform?
Yes. Our SMS marketing tool integrates seamlessly with Shopify, WooCommerce, Magento, Zoho CRM, and other platforms so that you can manage contacts, trigger messages, and track results in one place.
What is SMS deliverability and how do you ensure high deliverability % and reach?
SMS deliverability refers to the percentage of messages that actually reach recipients’ phones. We use direct telecom routes, DLT-compliant sender IDs, and real-time monitoring to ensure your messages bypass spam filters and reach your audience instantly.
Is SMS marketing compliant with regulations in India?
Yes. We ensure all messages are sent via DLT-registered sender IDs and follow TRAI guidelines for timing, consent, and opt-out options — keeping your campaigns compliant.
How can I measure SMS campaign performance?
Our analytics dashboard shows delivery rates, open rates, click-through rates and conversion tracking so you can measure ROI and optimize future campaigns.
How quickly are SMS messages delivered?
Most SMS messages are delivered within seconds. Transactional messages like OTPs are prioritized for instant delivery, while promotional messages follow TRAI-approved time slots.