Do I need a WhatsApp Business API to start WhatsApp marketing?
Yes. Convertway uses the official WhatsApp Business API for compliance, better deliverability, and access to advanced features like bulk WhatsApp broadcasts, chatbots, catalog sharing, and payment integrations.
Can I connect my existing WhatsApp Business number to the platform?
Absolutely. You can link your current WhatsApp Business Account (WABA) or register a new one through us, without losing your contacts, chat history, or customer data.
Do WhatsApp marketing messages need approval from Meta?
Yes, all marketing templates require Meta approval. However, Convertway offers a library of pre-approved WhatsApp message templates so you can launch campaigns instantly. Custom templates are usually approved within 30 minutes.
How is Convertway different from the regular WhatsApp Business app?
Unlike the free app, our platform offers WhatsApp automation, detailed analytics, multi-agent access, retargeting, and API-powered bulk messaging. You can also get the green verified tick for brand credibility and trust.
How does Convertway ensure high WhatsApp message deliverability?
We send campaigns via official WhatsApp API routes with intelligent retry logic and SMS fallback for failed deliveries, ensuring your promotional and transactional messages reach customers reliably.
Is it safe to send bulk WhatsApp messages without getting banned?
Yes. Using the official API keeps your account Meta-compliant so you can send thousands of WhatsApp messages per day without risking bans or spam flags.
Can I use WhatsApp for both marketing and customer support?
Yes, you can send promotional broadcasts, COD confirmation messages, abandoned cart reminders, and also manage two-way customer chats, all in one dashboard.
How can I track WhatsApp campaign performance and ROI?
Convertway’s analytics dashboard tracks delivery rates, open rates, click-through rates (CTR), and sales conversions, helping you measure the ROI of your WhatsApp marketing campaigns.