Re-Engage Inactive Buyers with Targeted Campaigns that Bring them Back to Purchase

Win back dormant customers and drive repeat purchases with automated re-engagement campaigns across multiple channels with Convertway

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Powerful Customer Re-Engagement Journeys that Win Back Inactive Customers

Winback Flows For Dormant Customers

Automatically trigger re-engagement journeys when a customer has not purchased for a defined period. Send winback offers, and reminders that encourage them to return.

Campaign Messages To Reactivate Past Buyers

Send targeted campaigns to dormant customer segments to promote new launches, limited-time offers, and seasonal deals.

Feedback-Driven Re-Engagement

Capture post-delivery feedback and reward customers with a next-purchase discount, encouraging them to return and place another order.

Gamified Scratch Card Rewards

Send scratch card reward campaigns through WhatsApp or SMS to surprise customers with instant offers and motivate them to revisit your store.

Re-Engagement Tools Built to Bring Customers Back

Personalised Messaging

Personalise re-engagement messages using customer names and dynamic discount offers to increase response and conversion.

Campaigns & Automation

Run automated winback journeys triggered by inactivity windows or send broadcast campaigns to engage dormant customers.

Feedback capture with incentives

Collect post-delivery feedback and automatically reward customers with a discount for their next purchase, encouraging repeat orders.

Scheduled Re-Engagement Campaigns

Schedule targeted re-engagement campaigns to reach inactive customers with timely offers, launches, and promotions.

Frequently asked questions

1. Can I run bulk promotional and marketing campaigns with Convertway?

Yes. You can send high-volume email marketing campaigns for promotions, product launches, newsletters, and announcements using saved templates.

2. Does Convertway support automated email flows?

Yes. You can run automated lifecycle flows such as abandoned carts, COD and address confirmation, COD to prepaid, welcome journeys, win-back, feedback, upsell, and scratch-card campaigns.

3. Do I need to verify my domain before sending emails?

Yes. DNS authentication and domain or subdomain verification are mandatory before sending marketing emails.

4. Can I personalise emails at scale?

Yes. Templates support dynamic variables that are mapped before sending to personalize content for every recipient.

5. How do I ensure my emails land in the inbox and not spam?

Convertway provides domain authentication and a structured warm-up approach to help improve inbox placement and long-term deliverability.

Start Re-Engaging Your Dormant Customers Today

Bring inactive customers back with targeted campaigns, winback journeys and personalised offers with Convertway.

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Frequently Asked Questions

Still have doubts? Here's everything we think you should know.

Why is SMS marketing important for my ecommerce business?

SMS marketing offers unmatched reach and deliverability. Unlike email, SMS messages are opened within minutes and don’t end up in spam folders. This makes it ideal for time-sensitive offers, transactional alerts, and customer engagement.

What’s the difference between promotional SMS and transactional SMS?

Promotional SMS: Used for marketing offers, discounts, or new product launches, typically sent during specific hours. Transactional SMS: Sent for critical updates like OTPs, order confirmations, or alerts, delivered instantly, 24/7.

How do SMS automation flows help?

SMS automation flows allow you to send messages based on triggers, such as abandoned carts, order updates, or customer birthdays. This ensures timely, personalized communication without manual intervention.

Can I integrate SMS marketing with my CRM or ecommerce platform?

Yes. Our SMS marketing tool integrates seamlessly with Shopify, WooCommerce, Magento, Zoho CRM, and other platforms so that you can manage contacts, trigger messages, and track results in one place.

What is SMS deliverability and how do you ensure high deliverability % and reach?

SMS deliverability refers to the percentage of messages that actually reach recipients’ phones. We use direct telecom routes, DLT-compliant sender IDs, and real-time monitoring to ensure your messages bypass spam filters and reach your audience instantly.

Is SMS marketing compliant with regulations in India?

Yes. We ensure all messages are sent via DLT-registered sender IDs and follow TRAI guidelines for timing, consent, and opt-out options — keeping your campaigns compliant.

How can I measure SMS campaign performance?

Our analytics dashboard shows delivery rates, open rates, click-through rates and conversion tracking so you can measure ROI and optimize future campaigns.

How quickly are SMS messages delivered?

Most SMS messages are delivered within seconds. Transactional messages like OTPs are prioritized for instant delivery, while promotional messages follow TRAI-approved time slots.