Re-Engage Inactive Buyers with Targeted Campaigns that Bring them Back to Purchase

Win back dormant customers and drive repeat purchases with automated re-engagement campaigns across multiple channels with Convertway

Powerful Customer Re-Engagement Journeys that Win Back Inactive Customers

Winback Flows For Dormant Customers

Automatically trigger re-engagement journeys when a customer has not purchased for a defined period. Send winback offers, and reminders that encourage them to return.

Campaign Messages To Reactivate Past Buyers

Send targeted campaigns to dormant customer segments to promote new launches, limited-time offers, and seasonal deals.

Feedback-Driven Re-Engagement

Capture post-delivery feedback and reward customers with a next-purchase discount, encouraging them to return and place another order.

Gamified Scratch Card Rewards

Send scratch card reward campaigns through WhatsApp or SMS to surprise customers with instant offers and motivate them to revisit your store.

Re-Engagement Tools Built to Bring Customers Back

Personalised Messaging

Personalise re-engagement messages using customer names and dynamic discount offers to increase response and conversion.

Campaigns & Automation

Run automated winback journeys triggered by inactivity windows or send broadcast campaigns to engage dormant customers.

Feedback capture with incentives

Collect post-delivery feedback and automatically reward customers with a discount for their next purchase, encouraging repeat orders.

Scheduled Re-Engagement Campaigns

Schedule targeted re-engagement campaigns to reach inactive customers with timely offers, launches, and promotions.

Frequently asked questions

1. What is customer re-engagement for eCommerce brands?

Customer re-engagement is the process of reaching out to customers who have stopped interacting with your brand or have not made a purchase for a while. Brands run re-engagement campaigns to bring back dormant customers using targeted messages, rewards, or limited-time offers across channels like WhatsApp, SMS, and email.

2. Why is re-engaging existing customers important for D2C brands?

Re-engaging existing customers is often more cost-effective than acquiring new ones. Customer re-engagement campaigns help brands recover lost revenue, improve repeat purchase rates, and maximise the value of their existing customer base.

3. How do re-engagement campaigns bring inactive customers back?

Re-engagement campaigns work by reminding customers about your brand and giving them a reason to return. This can include winback discounts, scratch card rewards, feedback incentives, or promotional campaigns that encourage dormant customers to revisit your store and place another order.

4. Can I automatically trigger re-engagement reminders for inactive customers?

Yes. You can set inactivity windows such as 30, 60, or 90 days and automatically trigger winback reminders when a customer has not purchased during that time. These automated journeys help brands consistently re-engage dormant customers without manual effort.

5. Can customer feedback help with re-engagement?

Yes. Post-delivery feedback messages can include incentives such as a next-purchase discount. This not only captures valuable customer feedback but also motivates customers to return and make another purchase.

Start Re-Engaging Your Dormant Customers Today

Bring inactive customers back with targeted campaigns, winback journeys and personalised offers with Convertway.

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Frequently Asked Questions

Still have doubts? Here's everything we think you should know.
Why is SMS marketing important for my ecommerce business?
SMS marketing offers unmatched reach and deliverability. Unlike email, SMS messages are opened within minutes and don’t end up in spam folders. This makes it ideal for time-sensitive offers, transactional alerts, and customer engagement.
What’s the difference between promotional SMS and transactional SMS?
Promotional SMS: Used for marketing offers, discounts, or new product launches, typically sent during specific hours. Transactional SMS: Sent for critical updates like OTPs, order confirmations, or alerts, delivered instantly, 24/7.
How do SMS automation flows help?
SMS automation flows allow you to send messages based on triggers, such as abandoned carts, order updates, or customer birthdays. This ensures timely, personalized communication without manual intervention.
Can I integrate SMS marketing with my CRM or ecommerce platform?
Yes. Our SMS marketing tool integrates seamlessly with Shopify, WooCommerce, Magento, Zoho CRM, and other platforms so that you can manage contacts, trigger messages, and track results in one place.
What is SMS deliverability and how do you ensure high deliverability % and reach?
SMS deliverability refers to the percentage of messages that actually reach recipients’ phones. We use direct telecom routes, DLT-compliant sender IDs, and real-time monitoring to ensure your messages bypass spam filters and reach your audience instantly.
Is SMS marketing compliant with regulations in India?
Yes. We ensure all messages are sent via DLT-registered sender IDs and follow TRAI guidelines for timing, consent, and opt-out options — keeping your campaigns compliant.
How can I measure SMS campaign performance?
Our analytics dashboard shows delivery rates, open rates, click-through rates and conversion tracking so you can measure ROI and optimize future campaigns.
How quickly are SMS messages delivered?
Most SMS messages are delivered within seconds. Transactional messages like OTPs are prioritized for instant delivery, while promotional messages follow TRAI-approved time slots.