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Strategically aligned marketing remains one of the most effective ways to reach customers and build a successful brand. Whether it’s traditional or digital, every channel plays a role, but missing even one customer touchpoint can mean losing potential revenue. That’s why many businesses rely on WhatsApp Marketing message. With billions of people actively checking the app throughout the day, it’s one of the most reliable places to get your message seen.
WhatsApp marketing isn’t just about sending a text. The platform offers simple, practical features that help brands connect with customers more naturally and engagingly:
Together, these features give businesses more control and personalization, so customers receive messages that are relevant, useful, and timely.
In this blog, we’ll walk through practical tips to build effective WhatsApp marketing strategies, along with real examples and templates that show how brands use WhatsApp to boost engagement and conversions.
WhatsApp Marketing is one of the easiest ways to keep customers engaged, whether you’re sending deals, promotions, coupon codes, or quick updates. But the real struggle comes when you actually sit down to write the promotional marketing messages. Choosing the right words, tone, and format isn’t always easy, and that’s where a few practical tips can help.
So before sending your next campaign, here’s what really makes a WhatsApp message click-worthy and easy for customers to respond to.
Starting your message with the customer’s name instantly makes it feel personal and relevant. It shows that the message is meant for them, not just another bulk broadcast.
Example:Â
“Hi Manvi, Priya, or any customer name — your SPF Lip Balm is waiting for you! Grab it now at 10% off using code SPF10.”
Benefits:
In a world driven by memes and quick visual reactions, adding GIFs, emojis, and relatable visuals has become a natural way to connect with customers. These elements make promotional WhatsApp messages feel lighter, more fun, and more tailored to different audience types.
Example:
Use gym-related emojis for fitness-focused customers:
“Hey Aarav 💪, your protein powder is waiting for you! Grab it before it runs out.”
Benefits:
A WhatsApp marketing message without a link or action button limits what the customer can do next. Adding CTAs helps customers connect with your business instantly and continue their journey without confusion.
Example:
“Click now to explore more Mom’s Fit Jeans!” or “Connect now to talk to our expert.”
Benefits:
Year 2025 was an action-packed year for marketers, showing that companies focusing on customer experience were 44% more profitable. This proves that understanding what customers truly want makes a real difference. To learn from the best, exploring brand messages that performed exceptionally well in 2025 can provide valuable insights.
Let’s dive into their templates and see how these brands crafted promotional WhatsApp messages that resonated with their audience.
‍Black Friday and Christmas sales bring the crowd, but the right message turns them into buyers. For example, Croma’s “Steal the Deal” template uses a special codename to spark curiosity and excitement. The result? Customers notice the deal, feel the urgency, and take action—boosting both engagement and sales.
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Recovering abandoned carts is a smart way to boost engagement and encourage purchases. For example, Nykaa’s abandoned cart template shows how a precise, personalized, and engaging message can prompt customers to revisit items they left behind. The content is concise, friendly, and designed to make it easy for customers to complete their purchase, while creating a sense of urgency and encouraging quick action.
Getting a customer to order once is good, but encouraging repeat purchases drives real growth. Blinkit’s WhatsApp marketing messages demonstrate how to do this effectively. They offer incentives like movie ticket vouchers, making customers feel valued and motivating them to reorder. By combining rewards with personalized messaging, the brand keeps customers engaged and encourages repeat purchases.
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Once you are confident in crafting a compelling WhatsApp marketing message, the next step is targeting the right audience with the right message at the right time.
This is where Convertway makes the entire process more innovative and more scalable. Using Convertway, you can follow the AIDA Marketing Funnel to engage customers at every stage with precision. Let’s break it down:
1. A - Awareness: Convertway’s broadcast campaigns help brands reach large audiences instantly. With smart segmentation and high delivery rates, you can introduce new products, updates, or offers and ensure maximum visibility for every message.
2. I - Interest: It nurtures interest through personalized templates, dynamic fields, and automated journeys. By sending content based on browsing behavior, it keeps customers engaged and curious about what your brand offers.
3. D - Desire: Using it enables targeted reminders, product recommendations, and personalized nudges that build desire. Automated follow-ups and interactive CTAs encourage customers to revisit products they viewed or added to their cart.
4. A - Action: It helps to boost conversions through abandoned-cart recovery, timed automation, and one-click CTAs. Real-time triggers guide customers to complete purchases at the right moment, improving ROI and overall sales performance.
Understanding how to create a WhatsApp marketing message can be challenging, and that’s why brands often need a platform that goes beyond what internal teams can manage. Investing in the right tool can significantly improve performance, profitability, and customer experience. Convertway is a powerful WhatsApp marketing automation platform that offers all the essential features to help businesses scale, engage more effectively, and drive more revenue without overspending.
If you’re looking for an affordable, feature-rich solution to streamline your WhatsApp marketing, connect with our experts today and book a demo to see how it can transform your customer communication.
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FAQs:Â
1. What is a WhatsApp marketing message?
A WhatsApp marketing message is a text, image, video, or interactive message sent to customers through WhatsApp to promote products, offers, or updates in a personal and engaging way.
2. How do I make my WhatsApp marketing message more effective?
Focus on personalization, clear CTAs, engaging visuals, and concise content. Using templates and interactive elements, such as GIFs or buttons, can significantly improve results.
3. Can WhatsApp marketing messages increase repeat purchases?
Yes, by sending personalized reminders, abandoned cart alerts, or special offers, brands can encourage repeat purchases and build long-term customer loyalty.
4. How do I measure the success of my WhatsApp marketing messages?
Track open rates, click-throughs, conversions, and responses. High engagement indicates your promotional WhatsApp messages are resonating with your audience.
5. How can WhatsApp marketing templates help my campaigns?
Templates save time, maintain brand consistency, and allow quick personalization. They make it easy to send promotional WhatsApp messages that feel tailored to each customer.
6. What is Convertway, and how does it help with WhatsApp marketing messages?
Convertway is a WhatsApp marketing automation platform that helps brands send personalized, timely, and engaging messages to the right audience, improving customer interaction and conversions.
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