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Holi is almost here, and so is the color chaos! But in this flood of offers, how do you make your brand stand out? As the festival of colors approaches, brands begin preparing campaigns, testing new tools, and seeking ways to reach every possible customer. But during Holi, just being present isn’t enough. Doing something different is what helps a campaign stand out and brings attention back to products that may have gone unnoticed till now.
Holi creates a perfect opportunity to reconnect with customers who have been quiet for months. But what should the strategy look like? Still figuring that out?
So, this blog is here to make things easier, from helping you compare the tools you can use to send campaigns, to looking at some of the best Holi creative ads from well-known brands for inspiration, to understanding what can support you throughout the campaign.
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Holi is one of the biggest sales opportunities for D2C brands. From Holi-themed T-shirts and festive sweets to herbal colours, celebration kits, and gift hampers, demand surges across categories during the festive season.
But to truly make the most of this high-intent buying period, brands need more than just festive creatives. A clear, well-planned marketing strategy ensures your campaigns reach the right audience, create excitement, and convert seasonal interest into actual purchases.
So, what exactly do you need to do before hitting send Holi ads? Let’s take a look.
Expanding your subscription list helps festive offers reach people who actually want to hear from you. When the reach is relevant, engagement naturally improves.
So, you can use practical ways to grow high-quality subscribers before Holi, including:
Festive shoppers often browse, compare, and leave. Timely nudges and engaging messages can bring them back before carts are forgotten.Â
Use timely and engaging touchpoints in Holi ads, such as:
A reminder should feel helpful, like a gentle nudge before colors sell out, not a hard sell that gets ignored.
Use smart nudges across channels such as:
During the festive rush, many shoppers add items to their carts but leave without completing their purchases. Recovering these high-intent shoppers can significantly boost Holi sales.
Use automation with a human element in Holi advertising to re-engage them:
Getting these basics right makes Holi ads feel timely, relevant, and easy to act on. And the best part? The sections ahead explore how to make this happen smoothly.
During Holi, customers are flooded with festive offers from every direction. Some messages grab attention instantly, while others are ignored within seconds. The difference is rarely the offer. It’s how and where the message reaches the customer.
Today’s shoppers don’t rely on a single channel. They move between WhatsApp, SMS, email, and RCS throughout the day. If your brand shows up on only one channel, you risk being missed. But when your communication works together across channels, the message feels timely, familiar, and hard to ignore.
So before you launch your Holi campaigns, here’s a quick look at how each channel contributes to a seamless omnichannel experience:
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Now that you understand how these channels differ, let’s not waste any time. Here are 10 of the best Holi creative ads examples and how they successfully engaged customers from start to finish.Â
‍Holi is often seen as a time of renewal, a chance to let go of past misunderstandings and begin again. Messages built around emotional cleansing feel personal and comforting. For a D2C brand, this idea works beautifully for festive gifting. Introducing “Fresh Start” gift boxes or reconnection hampers gives customers a thoughtful reason to reach out to loved ones.
You can create a message like this:
“Hey Riya,
This Holi, let go of grudges and start fresh with the people who matter.
Start fresh with our Kaju Katli - now at 50% off.”
Inspiring parents to preserve joyful moments rather than worry about mess is a powerful Holi emotion. When you remove the fear of stains and reframe them as memories, the festival feels more meaningful and carefree.
For example, you can create a message like:
“Hey Aditi,
Today’s color stains are tomorrow’s sweetest memories.
Celebrate your child’s first Holi with a tee made for unforgettable moments.
Get 30% off on your purchase.”
Festivals amplify emotions. A message centered around bonding and reunion taps into nostalgia and the desire to stay connected, making the purchase feel meaningful rather than transactional.
You can create a message like this:
“Hey Priya,
Missing your brother?
Send him a box of mithai and make Holi feel brighter, because celebrations are better together.
Enjoy 15% off on your festive gift.”
Holi is all about carefree fun, but customers today are also conscious about skin safety, comfort, and product quality. It removes hesitation. When customers feel safe about what they use, they are more likely to participate fully and make a purchase.
For example, you can create a message like this:Â
“Hey Neha,
Play this Holi freely without worrying about skin irritation.
Choose our herbal, skin-friendly colors made for joyful celebrations.
Enjoy 20% off and celebrate with confidence.”
Sweetness symbolizes love and celebration. Messaging built around sweetness instantly evokes celebration, affection, and togetherness, inspiring customers to share happiness with others. It transforms a simple gift into a heartfelt gesture people want to share.
“Hey Rohan,
Add sweetness to every Holi celebration.
Send our festive dessert box to loved ones and make the day extra special.
Enjoy 20% off on Holi gifting.”
Holi is about bringing brightness, positivity, and fresh energy into everyday spaces. Messaging that connects colors with lifestyle transformation inspires customers to refresh their surroundings.
You can create a message like this:
“Hey Ankit,
Bring color to your everyday spaces this Holi.
Refresh your home with vibrant décor that keeps the festive vibe alive.
Enjoy 25% off on festive makeovers.”
Nostalgia creates an emotional pull. It encourages customers to recreate happy memories and share them with family and children, and Holi is the best time to relive them.Â
So, you can create a message like this:
“Hey Kunal,
Relive the carefree Holi you grew up loving.
Bring home fun games and festive surprises for the whole family.
Grab a BOGO offer on select kits -make your Holi twice as joyful!”
Holi is full of little joyful moments. The first splash of color, sharing sweets with neighbors, or laughter during playful chaos. Highlighting these small joys makes your campaign relatable and emotionally engaging.
So, you can create a message like this:
“Hey Sneha,
Every colorful moment deserves to be celebrated.
Share our festive snack mini-packs with friends and family.
Enjoy 15% off on your festive purchase!”
Holi is the perfect festival for self-expression. Messaging that encourages customers to celebrate in their own style makes your campaign personal, playful, and relatable. It taps into individuality and self-expression, giving customers a reason to engage and showcase their personal style during the festival.
So, you can create a message like this:
“Hey Riya,
Celebrate Holi in colors that reflect your style.
Mix and match your festive outfits or accessories and get up to 500 Cashback on your purchase!”
Festivals are about optimism, growth, and fresh beginnings. Messaging that connects the festival with progress inspires customers to celebrate achievements and look forward to new opportunities.
So, you can create a message like this:
“Hey Anjali,
Congrats on completing your skincare routine!Â
This Holi, don’t let colors harm your skin.
Celebrate safely with our skin-friendly gulal — now on BOGO offer!”
Holi is one of the most joyful celebrations in India, and it’s the perfect time for brands to reach every customer and build loyalty. To stand out, many brands use emotion as their secret weapon.Â
Here’s a look at some of the most buzzworthy Holi advertising that made these brands more popular than ever:
Launched as a festive celebration of achievements, this campaign used Holi colors to symbolize success, growth, and fresh beginnings. It became famous because it connected the joy of color with people’s personal wins
Crocs launched this campaign to engage Gen Z by encouraging self‑expression through color and style during Holi. It went viral by turning individual creativity into a trend, with users sharing their unique looks and vibrant color combinations.
This campaign tapped into nostalgia, reminding audiences of carefree childhood Holis. It became popular because it emotionally connected people back to warm memories.Â
Birla Opus used this hashtag to inspire people to add color to their world, not just during Holi, but in everyday life. It gained traction because it linked the festival’s vibrancy with lifestyle transformation and positivity.
Cadbury celebrated Holi by linking sweetness with festive joy. The hashtag became well‑known as it reinforced sharing, happiness, and festive gifting, all through the simple, beloved idea of sweetness raining during celebrations.
Surf Excel’s Holi Advertising focused on how colors bring people closer. It became famous for showcasing genuine emotional moments of inclusion and togetherness, encouraging people to celebrate Holi with empathy and care.
Having a great Holi message is a good start, but let’s be real, it only works if it actually reaches your customers where they are.
People switch between WhatsApp, SMS, email, and RCS all day. If you rely on just one channel, your message can easily get lost. But when everything works together, your communication feels natural, timely, and hard to miss.
That’s where Convertway comes in, helping you send the right message, at the right time, on the right channel.
With Convertway, sending omnichannel advertising campaigns is smarter and easier. Here’s why:
Holi is a festival of emotions, connections, and memories. For D2C brands, it’s the perfect chance to reach customers, spark engagement, and build loyalty.
From celebrating small moments to highlighting progress, from expressing individuality to spreading sweetness, the best Holi creative ads use emotion as their secret weapon. But having ideas and templates is just the start; you need a platform built for omnichannel success.
That’s where Convertway comes in, as it creates moments, sparks joy, and turns colors into meaningful connections and conversions.
FAQs:
1. How to promote Holi events?
Promote Holi events by creating emotionally engaging messages and running omnichannel campaigns across WhatsApp, RCS, SMS, and Email, highlighting festive offers, gifting, or unique experiences.
2. What type of Holi messages engage customers the most?
Messages built around nostalgia, togetherness, sweetness, and fresh beginnings connect emotionally and encourage customers to engage and share.
3. Which channels work best for Holi campaign engagement?
A mix of WhatsApp, RCS, SMS, and Email works best, as customers switch between channels, and consistent messaging increases visibility.
4. How can D2C brands boost festive sales during Holi?
Offer limited-time festive bundles, personalize recommendations, recover abandoned carts, and use smart nudges to convert high-intent shoppers.
5. Why should brands use an omnichannel platform for Holi campaigns?
An omnichannel platform ensures your message reaches customers at the right time, on the right channel, improving engagement and conversions.
6. Why use Convertway for Holi campaigns?
Convertway helps send messages across all channels, provides ready-made templates, AI personalization, automated scheduling, and engagement boosters to make Holi campaigns effortless and effective.
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