.webp)
When ConceptKart started scaling, it became clear that every customer touchpoint mattered. Abandoned carts, COD orders, and flash sales weren’t just daily events; they were growth opportunities waiting to be unlocked.
.png)
ConceptKart is a lifestyle and gadgets brand that brings innovative, problem-solving products to modern consumers.
They curate unique, functional items designed to make everyday life simpler and more enjoyable. From home utilities to smart accessories, every product focuses on practicality and value.
ConceptKart bridges the gap between creativity and convenience through thoughtful product selection. It’s the go-to destination for discovering ideas that actually work.
ConceptKart sells high-consideration audio gear ranging from ₹499 to ₹2.5 Lakhs. Buyers compare heavily before buying. They faced four revenue-killing problems:
High Cart Abandonment - Lost sales from customers who added items but never completed checkout.
Flash Drops Needing Instant Reach - Unable to reach customers instantly across multiple channels during time-sensitive sales.
Scattered Customer Data - Customer data was spread across multiple tools, making it impossible to get a unified view.
High COD Volume & RTO Risk - Large number of Cash on Delivery orders with high return to origin risk.
Convertway became ConceptKart’s revenue engine because it delivered what typical tools couldn’t:
One dashboard for WhatsApp, SMS & RCS - Unified control centre eliminates tool-switching chaos.
Campaign delivery optimised with Smart Retry - Smart Retry ensures maximum reach and customer engagement.
Real revenue attribution, not vanity metrics - Track actual ROI, not just opens and clicks.
Zero-touch automations - Build automated journeys, run forever with no manual interventions needed.
Easy setup and priority support - Launch campaigns fast with dedicated support and guidance
Faster execution with compounding returns - Speed creates momentum that multiplies results
Four strategic initiatives that transformed scattered efforts into systematic revenue growth
1. Plugged Revenue Leaks With High-Intent Automations
We deployed abandoned-cart, COD verification, and reminder flows that triggered at the exact moment customers showed buying intent.
Impact:
-> ₹2.4M+ recovered in 30 days
-> 346× ROI from lifecycle flows
-> 2.88K COD orders confirmed, saving ₹4.89M+ from RTO
2. Supercharged Flash Sales With Multi-Channel Reach
Flash drops work only if customers see them instantly. We optimised message routing across WhatsApp & RCS for delivery with spam filters and a timing window of 8 am to 10 pm.
Impact:
-> 33× ROI from WhatsApp Broadcasts
-> 18.8× ROI from RCS
-> 706 New orders worth ₹1.50M+ from WhatsApp
3. Expanded Reach With Smart Retry on WhatsApp
When messages failed to deliver on the first attempt, Smart Retry re-sent them automatically.
Impact:
-> 11,570 extra messages delivered
-> Up to 14% higher delivery rate
-> 72% open rate on WhatsApp
4. RCS as a New High-ROI Channel
Most brands ignore RCS; we turned it into a quiet, consistent revenue driver for ConceptKart. This became ConceptKart’s most cost-efficient revenue channel.
Impact:
-> 18.8× ROI on RCS
-> 354 new orders worth ₹639K+ from RCS
-> Lower cost than WhatsApp broadcasts
Three principles that drove ConceptKart's transformation
Automation Beats Manual
Zero-touch automations triggered at high-intent moments delivered 346× ROI, proving that timing and triggers matter more than constant outreach.
Multi-Channel Wins
Don't put all eggs in one basket. RCS delivered 18.8× ROI at a lower cost than WhatsApp.
Reach is Revenue
Smart Retry automatically delivered 11,570 extra messages, maximising reach and generating new orders.
