As Getmymettle scaled, it became clear that, without automation, they were losing out on revenue from high-intent buyers. They needed one system to recover abandoned carts, trigger reminders instantly, and turn intent into predictable revenue.
Getmymettle is a performance-driven nutrition brand focused on helping athletes and fitness enthusiasts push their limits.
They offer clean, high-quality supplements designed to support strength, endurance, and recovery.
Every product is crafted with transparency, science-backed ingredients, and zero compromise on quality.
Getmymettle stands for consistency, discipline, and long-term fitness goals, not shortcuts.
It’s a brand for people who show up every day and earn their results.
Health & nutrition is a fast-moving category where most buyers compare, hesitate, and drop off, especially on mobile. Getmymettle was losing revenue to four major issues:
High Cart Abandonment - A huge portion of buyers added products to cart but never checked out, leading to missed revenue.
Low ROI From WhatsApp Campaigns - Manual outreach wasn’t delivering the reach, timing, or consistency needed to convert intent into purchase.
High-Intent Visitors Slipping Away - Large volumes of shoppers browsed products but never returned to buy.
Inefficient Re-Engagement of Past Buyers - Key opportunities were missed because the brand wasn’t using WhatsApp remarketing strategically.
Getmymettle needed more than blast messaging; they needed a performance-focused ecommerce CRM. Convertway delivered exactly that:
One Dashboard for All WhatsApp Workflows - No more switching between tools, everything from flows to broadcasts runs through one control center.
Zero-Touch, Always-On Automation - Automated abandoned-cart and high-intent triggers run 24/7 without manual intervention.
Real ROI Tracking - Every message, flow, and campaign is tied directly to revenue, not vanity metrics.
Faster Execution, Compounding Returns - Optimized delivery timing + intelligent routing = more reach and more conversions.
Priority Setup & Support - The team launched fast and scaled faster with guided onboarding, templates, and optimization support.
Four strategic initiatives that transformed scattered efforts into systematic revenue growth
1. Recovering Abandoned Carts at Scale
Automated cart recovery flows kicked in the moment a shopper dropped off, sending timely nudges on WhatsApp. A highly profitable automation flow with extremely low cost per recovered order.
Impact:
-> ₹472K+ recovered in just 30 days
-> 62× ROI from abandoned cart flow
2. Converting Browsers Into Buyers
Browse-abandon automation re-engaged shoppers who viewed products but didn’t add anything to the cart. These flows converted window-shoppers into paying customers, consistently with the help of our integration with Nitro.
Impact:
-> ₹104K+ recovered in 30 days
-> 211× ROI from browse abandonment flow
-> 19.1% Click rate on WhatsApp
3. Expanded Reach With Smart Retry on WhatsApp
If a message didn’t deliver on the first attempt, Smart Retry automatically re-sent it, optimized for deliverability, spam filters, and a smart timing window between 8 AM and 10 PM.
Impact:
-> Up to 19.7% higher delivery rate
-> 74% delivery rate on WhatsApp
4. WhatsApp as a Revenue-Generating Channel
A scalable WhatsApp infrastructure ensured every campaign is delivered reliably and drove high engagement.
Impact:
-> 26.8× ROI on WhatsApp Campaigns
-> New orders worth ₹214K+ from WhatsApp in a month
-> 57.2% Open Rates on WhatsApp broadcasts
Three principles that drove Getmymettle's transformation
Automation Beats Manual
Automations triggered at high-intent moments delivered 62× ROI, proving that timing and triggers matter more than constant outreach.
Reach is Revenue
Smart Retry improved delivery rates by 19.7% maximising reach and generating new orders worth ₹100K from just one campaign.
Scale Creates Compounding Returns
With the ability to deliver 58K+ messages to 302K+ subscribers, Convertway’s ecommerce CRM turned consistent reach into ₹780K+ assisted revenue in 30 days.
