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The BFCM countdown has begun, but there’s still time to create a powerful marketing strategy to boost your 2024 Black Friday sales.Â
According to modern shopping trends, 90% of people have already turned towards online shopping, and festive marketing campaigns like Black Friday, Cyber Monday and early Christmas promotions act as a magnet for eCommerce sellers.Â
According to recent data, eCommerce sellers saw an 18% increase in sales in the 2020 Black Friday sales period contributing to $14.13 billion.Â
This makes Black Friday and Cyber Monday promotions the most anticipated shopping events of the year, often kicking off the festive season in the west and driving extended online purchases right through Christmas.
Ecommerce sales can be easily increased during this period by planning and organizing your black friday marketing ideas early. To capitalize on this momentum, focus on the following essential elements for your Black Friday campaign, such as:
Other than these aspects, running some targeted black friday marketing campaigns can significantly multiply your sales. To shred your burden we have created a list of some successful Black Friday marketing strategies for you, that will help you to increase your BFCM sales this holiday season.
Social media has become a great marketing channel when it comes to building customer interaction, providing high-quality content, and driving your festive marketing efforts.Â
For the upcoming Black Friday sales, you can create engaging posts that include countdowns, tips, exclusive offers, and discounts. To make your Black Friday campaigns more effective, add urgency to every post related to your Black Friday marketing strategy, encouraging customers to act quickly on limited-time offers.
This Black Friday campaign try upselling products that your customers are selecting to buy i.e., when they add a product to their shopping cart, suggest to them its upgraded version (high-end and expensive) for a better customer experience.
This Black Friday marketing strategy can help you provide added value and ensure customers find the best solutions to meet their needs, while potentially increasing your average order value.
Likewise cross-selling also helps. Suggest a few useful products to your customers related to the previously purchased products or items they have already added to their cart.
The primary motive here is to always offer a better solution to your customers that their original choice couldn’t fulfill, selling high-priced products should be your secondary goal.
A classic Black Friday marketing tactic, BOGO deals entice various segments of shoppers. Try A/B testing discounts, and offer the “Buy 1 Get 1” scheme or “1+1” offer. It is a good way to attract customers of different age groups with different buying patterns.
You can also take advantage of the BOGO – “Buy 1 Get 1” scheme, by allowing your customers to purchase a similar product to their original choice or offering some other complimentary product at a discount.
Keeping this black friday promotion exclusive to online or in-store purchases can increase traffic and create a word-of-mouth buzz, which makes it one of the best Black Friday marketing ideas for driving sales.
The holiday season is an ideal time for launching new products. If you’re planning a product launch, consider introducing it during Black Friday or Cyber Monday.Â
You can also add offers to your newly launched products, and promote them on social media platforms, to create excitement and engage more customers.
Engage your new and existing customers by increasing product awareness via emails, SMS and WhatsApp marketing campaigns, store promotions, and partnering with industry influencers. You can also create a buzz by taking pre-orders and collecting feedback after the launch.
The benefit of product launches during the Black friday campaign is that they grab the holiday season traffic for your brand. This added attention will lead to more customers and increased sales for both your existing products and as well as the new launches.
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Delight your loyal customers with something extra! Whether it is improved customer service, communication, providing loyalty rewards, or delivering an excellent shopping experience on your store or website.
Or you can move a step ahead and delight your customers with a surprise gift on every purchase. This surprise gift can be a sample product, a free gift related to their purchase, a discount coupon, etc. Let your customers know that you’re always with them and go the extra mile for them on the big days.
These unanticipated rewards will renew your customers’ interest in your brand, restore customer loyalty and make your Black Friday marketing campaign memorable.Â
Black Friday sales only include one day of the whole holiday period, where customers get the opportunity to grab phenomenal deals. You can re-consider your Black Friday strategy and sales for the whole weekend, cyber week till Cyber Monday.
Drive your customers to make more repeat purchases and encourage them to take advantage of your holiday deals. Engage your community with a continued series of drip email campaigns, social media promotions, and abandoned cart flows to remind them of extended holiday sales.
Create personalized experiences for your black friday marketing promotions and send them to your customers along with their orders, as a special gesture from your side.
Tell your customers that they are one in a million and special to you. Let them know that they are important to you.
Different ways by which you can offer personalized experience during BFCM are as follows:
Have you planned your Black Friday marketing campaign yet? If not, then you’re in the right place.Â
The above strategies are some of the best Black Friday marketing tactics used by successful D2C brands to capture holiday shoppers’ attention.
People are looking up to the coming BFCM season sales, offer them the best black Friday deals on your website, create your BFCM checklist and implement out-of-the-box marketing ideas for Black Friday this year.Â
Make this black friday sale your best yet with The Convertway’s powerful marketing tool. Easily plan, create and schedule your BFCM campaigns within minutes! Start your free trail today!
