WhatsApp Green Tick for eCommerce Business- Whats, Hows, & Benefits!

WhatsApp is more than just a messaging app – it's a game-changer for businesses. From speedy customer support to automated updates, it's a hub for real-time interactions. But here's the catch – while it's a powerful tool, businesses need to keep it personal to build trust.

Join us in this blog as we unravel the secrets of mastering WhatsApp for business. We'll chat about the whats, hows, and why that little green tick badge matters more than you think! Let's make your business chat-worthy!

What is Green Tick Verification on WhatsApp?

The green tick verification badge is a symbol of assurance conferred by WhatsApp to verify the authenticity of a business account. It signifies that the account has undergone a meticulous verification process by WhatsApp, confirming its legitimacy as a genuine D2C brand.

How Does Green Tick Verification Work?

WhatsApp employs a stringent verification process to ensure the legitimacy of business accounts applying for the green tick. Brands need to meet specific criteria, including providing accurate business information, validating ownership, and adhering to WhatsApp's policies. Once verified, the green tick appears next to the brand's name, boosting customer confidence.

Eligibility Criteria for Green Tick Verification:

1. WhatsApp API Account: Sign up for a WhatsApp API account, and we'll assist you in setting up within a day.

2. Verified Facebook Business Manager: Ensure your Facebook Business Manager is verified. Learn more here or watch a detailed video for guidance.

3. 2-Step Authentication Enabled: Activate 2-step authentication for enhanced security.

4. Established Brand Reputation: Your brand must be notable and reputable to meet the eligibility criteria for the Green Tick Verification.

How to Verify Your WhatsApp Business Account:

To initiate verification through the Facebook Business Manager, follow these simple steps:

  • Log in to your Facebook Business Manager account and navigate to "Business Settings."
  • Under accounts, choose "WhatsApp Accounts." If you have multiple accounts, select the one you want to verify.
  • Select "Settings" and click on "Contact Support."
  • Click "Ask a question" at the top-right and opt for "WABiz: Request official business account status."
  • Fill in the required information. Ensure two-factor authentication is set up before proceeding with the verification request.
  • Monitor the request status under the "Direct support" option in your Business Manager.
  • Upon approval, your WhatsApp Business account will be automatically upgraded to a WhatsApp Official Business account, featuring a verified green tick next to your profile picture.

Time of Verification- 2 to 3 Days

Benefits of Green Tick Verification for D2C Brands:

1. Enhanced Trust and Credibility:

The WhatsApp green tick is an instant visual cue for customers that they are interacting with a legitimate D2C brand.

Establishes trust, fostering a sense of security among consumers, which is crucial for online transactions.

2. Reduced Risk of Impersonation:

Mitigates the risk of malicious entities impersonating D2C brands, as the green tick becomes a clear differentiator between verified and unverified accounts.

Protects both the brand's reputation and the customers from potential scams.

3. Improved Visibility and Recognition:

Verified accounts are more likely to be displayed prominently in search results.

The green tick acts as a badge of honour, enhancing brand visibility and recognition among a sea of messages.

4. Access to Business Tools:

Green tick verification unlocks a range of business tools on WhatsApp, providing D2C brands with features like automated messages, catalogue integration, and labels for efficient customer communication.

5. Customer Engagement and Loyalty:

Customers are more likely to engage with and remain loyal to verified D2C brands, knowing that their interactions are with a legitimate and recognized entity.

In conclusion, the green tick verification on WhatsApp is not just a symbol; it's a strategic asset for D2C brands. It goes beyond aesthetics, serving as a shield against impersonation, a magnet for consumer trust, and a key to unlocking enhanced business tools. For D2C brands navigating the digital landscape, the green tick is not just a checkmark; it's a mark of credibility and authenticity.