Can we create a relationship between re-engaging and experience? I say yes.
“Re-engaging your customers means creating experiences for them every time.”
For any business, creating a WOO customer experience contributes more revenue than average.
Increasing the customer retention rate by 5% increases profits by at least 25%.
But how can you re-engage them since this won't be a one-time event?
Re-engagement is a strategy marketers use to spark lapsed customers’ or subscribers’ interest in a product or website again.
Re-engagement can be segmented into 2 categories:
We’ve collected the best strategies on how you can smartly re-engage your audience/ buyers without sounding pushy.
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Here the goal is to drive adoption and awaken your sleeping subscribers.
Tips: When they ignore you for more than 30-60 days, red flag those subscribers.
Make your buyer fall in love with you by creating value-add content
How can you showcase your success story?
This is one of the best strategies to engage 90% of your buyers or subscribers in your communication.
We all like to reveal the surprises that are hidden. A scratch card is one of the best options to engage.
Make your customer habituated to your product. Never let them run out of their fav. product.
In case if they are not taking any action, remind them of an attractive offer and create a FOMO(Fear of missing out).
A classic re-engagement sequence includes 3-4 different reminders.
Birthday is another reason to remind your customers how much you care about them.
Look through the info you’ve collected about customers and offer a relevant gift.
Example: It's our mystery summer sale. And we want to keep you on your toe. Reveal your mystery deal now (CTA)
Turning your subscriber into a 1st-time buyer is difficult.
So you can invite your subscriber to test out a product. Create a range of tester products.
You can charge them for the delivery but send a free testing kit.
After 7 days, remind them to buy the product with XX discount.
Now you know what your customers have purchased. Send them thoughtful product recommendations that even work better together.
Let's say a buyer is looking for a face wash and searches for the face wash category. Ask them a question related to their problem and recommend the list of face wash according to the problem.
Further, you can narrow it down based on the questions you ask.
Now, the product is delivered. It's time to ask the buyer for feedback.
What do they feel about your product? How about the packaging experience? How is the delivery experience and so on?
To increase feedback engagement, incentivize the buyer who submits feedback. Send them a free surprise gift, etc.
Engage your buyer with a product launch communication.
There can be an n-number of ways to re-engage your audience. Think of all possible ways to grab their attention. In any case, you'll spend less on it than on bringing in new clients.
The ConvertWay is a powerful SMS and WhatsApp marketing automation tool which helps eCommerce merchants to increase their conversion rate.
It provides you with features like Getting Subscribers, sending notifications for abandoned cart recovery or marketing, and re-marketing through win-back templates.
Furthermore, it provides pre-approved templates so that you can start your marketing campaigns within minutes and also shows you detailed analysis of your campaigns to review performance.