Reaching out to a large audience quickly and effectively is crucial for ecommerce and D2C businesses. Whether running a marketing campaign, sending reminders, or simply engaging with your customers, WhatsApp bulk messaging offers a powerful way to connect with up to 10,000 contacts at once.
In this guide, we'll explore how to send bulk messages on WhatsApp using Excel, streamlining your communication and marketing processes.
WhatsApp has become one of the most popular messaging platforms globally, with over 2 billion users. Leveraging its widespread reach for bulk messaging can benefit businesses in various ways:
When planning your WhatsApp bulk messaging strategy, it’s essential to understand the various types of messages you can send. Each Whatsapp message type offers unique ways to engage your audience and can be tailored to different scenarios.
Simple text-based messages are the most common form of communication on WhatsApp. They can include plain text, links, and basic formatting like bold, italics, and strikethrough.
It is ideal for sending quick updates, reminders, and announcements. For example: An ecommerce store can send order alerts notifying their customers and making order tracking easier and accessible.
Image messages allow you to send photos or graphics directly to your contacts. You can send it along with a text message to provide a better context.
This is perfect for sharing promotional Whatsapp messages, product images, or visual content to capture attention. For instance: an online fashion brand can send images of new arrivals or limited-time offers to entice customers to visit the store or shop their products online.
Videos can be sent directly to your broadcast list, making it easy to share dynamic content. Videos can be up to 16MB in size or up to 3 minutes in length.
It is useful for sharing engaging marketing content like product unboxing, customer testimonials or other user-generated content. For example - A D2C skincare brand can use The Convertway to send video messages via WhatsApp, showcasing their products and improving abandoned cart recovery.
You can send documents like PDFs through WhatsApp. This is particularly useful for ecommerce brands as it makes sharing brochures, product catalogs, or newsletters easier.
WhatsApp Business API allows businesses to send interactive messages, including quick replies and call-to-action buttons. These messages can drive engagement by prompting users to take specific actions directly within the chat.
It is perfect for customer support, conducting surveys like NPS, or driving specific actions like order tracking or purchases. For instance: An online grocery or food store could use quick replies and call-to-action buttons to streamline the shopping process for users, making it easier for them to purchase the product.
WhatsApp Business platforms have also added a new interactive template called carousel message, similar to Instagram carousels. Ecommerce & D2C businesses can easily send Whatsapp carousels to increase customer engagement.
You can also include quick replies and call-to-action buttons on these Carousel cards. These interactive messages can be very handy for sending product recommendations or promotional offers that drive ecommerce sales.
With carousels, you can showcase your products using up to 10 customizable cards on a horizontally scrollable view. It is perfect for browsing multiple products in a category in one go and offering your customers a richer shopping experience.
By leveraging these different types of WhatsApp messages, ecommerce businesses can create more dynamic and engaging marketing strategies. Mixing various message types in your bulk WhatsApp campaigns can help keep your audience interested and more likely to make a purchase, shortening your buying cycle.
Sending bulk messages on WhatsApp can be a game-changer for ecommerce businesses looking to reach a large audience quickly.
Here's a step-by-step guide on how to send WhatsApp bulk messages to your subscriber list via The Convertway:
Before clicking on the import button make sure you check the condition asking for your confirmation that the list of these subscribers was collected through a compliant opt-in consent mechanism following applicable laws and regulations and that all unsubscribers (opt-out) have been removed.
WhatsApp bulk messaging is a powerful tool for ecommerce & D2C businesses to reach a wide audience quickly and effectively. With the help of various interactive WhatsApp messages you can easily craft engaging bulk WhatsApp campaigns. By using Excel to manage your contact list, you can streamline the process and ensure that your messages are personalized and impactful.
With the right approach and the right WhatsApp automation tool like The Convertway, bulk WhatsApp messaging can enhance your marketing efforts and strengthen your connection with your audience.