The ConvertWay X Integration - Increase Social Proofs (Reviews) via SMS & WhatsApp

What is is a review management software that helps e-commerce businesses & Shopify stores collect and display customer reviews. The platform offers features to automate review requests via email and SMS after order fulfillment. It also makes it easy for businesses to display, manage and enable social sharing to distribute their product reviews. helps build social proof from reviews and other user-generated content like photos and videos to increase your conversion rate, organic traffic and buyer engagement. 

How does The Convertway + integration work?

For e-commerce businesses and D2C brands, integrating, a tool for product reviews, with The Convertway (SMS & WhatsApp marketing automation tool) makes perfect sense because it simplifies the process and makes gathering reviews easier, saving your time and resources in the process. 

It also enables e-commerce businesses to create smart segments and differentiate their loyal and recurring customers from unhappy ones. This allows ecommerce brands to tailor their SMS marketing campaigns or WhatsApp marketing campaigns to target their customer segments of loyal, recurring & unhappy buyers further with upselling, cross-selling, rewards and other marketing strategies based on the buyer behavior. By doing so, the brands will not only boost their repeat purchase but also win-back lost customers, drive sales and revenue leading to improved conversions. 

To give some examples - 

  1. An SMS/WhatsApp marketing campaign to a loyal customer segment might include upsells, cross-sells, exclusive discounts and early access to new product launches to encourage customer engagement. 
  2. Meanwhile, a recurring customer base might enjoy rewards, scratch card and exclusive discount offers and other benefits, incentivizing them to come back for more. 
  3. On the other hand, an unhappy customer campaign will aim to address and resolve any issues promptly to win back their trust and loyalty. This might involve reaching out with personalized apologies, offering high discounts and providing additional incentives to ensure a positive resolution.

This way, The Convertway - integration not only helps the ecommerce stores automate and optimize their review collection process but also leverages The Convertway's remarketing strategies and automation flows to upsell and increase sales. It enables brands to create a seamless customer experience that drives conversions and encourages long-term customer loyalty.

Benefits of The Convertway - Integration

Now that we understand how essential it is for businesses to integrate their product reviews with their marketing strategies, it is clear there are still several key advantages to come from doing so. Here are a few of the advantages:

  • Streamlined Review Collection Process: Simplify the process of collecting valuable reviews by sending review requests to your buyers via SMS & WhatsApp with this integration. This will help enhance your brand's online presence, attract more customers, build your brand's credibility and improve your acquisition.
  • Easy Setup: The integration process is straightforward and user-friendly, ensuring a hassle-free configuration for even those less experienced with technology.
  • Customized SMS Templates: The Convertway enables you to craft and personalize your review campaigns to reflect the style, tone and voice of your brand. Improve your customer engagement by customizing the SMS and WhatsApp templates to resonate with your brand's identity, values and aesthetic, so that your buyers feel that the messages are authentic and appealing.
  • Automated Review Request Flow: The Convertway allows you to create SMS & WhatsApp automation flow for collecting product reviews from customers. Once the flow is set up, the system automatically triggers SMS review requests as soon as the customers' orders are fulfilled. This not only streamlines the process but also removes the manual intervention needed to create SMS campaigns, ultimately saving your valuable time and resources.
  • Segment & Upsell: With the review data, you can create smart segments from your customer data based on their behavior or activity and target them with upselling, cross-selling, win-back and other SMS or WhatsApp campaigns.
  • Targeted Outreach: You can tailor your review collection efforts by reaching out to a targeted customer segment directly via SMS or WhatsApp, even if you only have their phone number available.
  • Cost-Effective Integration: The Convertway - SMS & WhatsApp marketing automation tool is a cost-effective solution as it features a pay-as-you-go strategy that makes it affordable for companies of all sizes. Additional fees are only incurred when necessary or in case of any plan upgrades.

By leveraging this integration, you can enhance customer engagement, boost your brand's credibility, and gain valuable insights from customer reviews – all while optimizing your business operations.

How to Integrate Convertway &

  • Step 1: First, make sure both The Convertway & apps have been installed from your Shopify App Store.
  • Step 2: Open The Convertway App and click on Settings → Profile. Copy the License Key from the profile section.
  • Step 3: Click on Settings → Integrations → Requests Integrations → SMS Requests.
  • Step 4: In the SMS Requests section, click on The Convertway app, it will ask you to paste the license key of your SMS & WhatsApp Flow Convertway app.
  • Step 5: You can paste the copied license key (done in Step 2) from The Convertway App here.
  • Step 6: Enable product review from the Flow section in The Convertway app and you are good to go!

Once the integration is activated, you can customize the SMS or WhatsApp template and automate your product review campaign, which will trigger SMS once your customers' order is fulfilled without manual intervention. Further, you can also track your campaign from the Campaign Analytics to fine-tune your review collection SMS & WhatsApp campaigns for optimal results. 

The Convertway - integration will not just save your time and resources but also improve your customer engagement and conversions. So, are you ready to turn social proof into sales power? Let’s get started.