WEBINAR

Crack the BFCM Code 2025 🚀

From prep to post-sale retention: The ultimate black friday cyber monday sales playbook to win the biggest shopping weekend of the year
📅 October 7th, 2025 | 4:00 PM IST | Live on Zoom

Why Attend?

BFCM isn’t just about discounts; it’s about smart strategy, flawless execution, and retention that pays off long after the sale.This exclusive webinar brings you insider tactics from top-performing Shopify brands powered by Convertway’s marketing automation platform. Walk away with practical insights you can apply immediately to make this your biggest BFCM yet.

What You’ll Learn

 ✅ A mini checklist of dos & don’ts to avoid costly mistakes
 ✅ Creative hacks to drive urgency and boost conversions
 ✅ How to prep your store for BFCM success (offers, audience building, website readiness)
 ✅ Proven retention tactics to keep customers beyond BFCM
 ✅ The best-performing channels in 2025 - SMS, WhatsApp, email & ads
Meet the Speaker

Mahip Dwivedi  
VP & Head of Marketing, Pepperfry‍
Mahip Dwivedi is the Vice President and Head of Marketing at Pepperfry. In his current position, Mahip spearheads the company’s marketing strategy, overseeing brand communication, and enhancing performance marketing efforts. At Pepperfry, he is also instrumental in crafting effective customer retention strategies and managing public relations functions.A seasoned professional with over 17+ years of experience in Digital and Performance Marketing. Mahip has served in leadership positions at various fast-growing companies. Before joining Pepperfry, Mahip served as the Chief Marketing Officer at Tyke Invest where he showcased his exceptional skills in marketing strategy and brand building which led to significant contributions to the company’s growth.Mahip’s ability to merge Brand with Performance Marketing with extensive knowledge on building Martech stacks has consistently resulted in impactful Business for other brands in the past like Flipkart, Bigbasket & CommonFloor.com to name a few.

Agenda at a Glance

Setting the Stage - Big-picture insights for BFCM 2025 + common mistakes to avoid
Quick Wins & Actionable Playbook - Proven tactics + a ready-to-use BFCM checklist
Wrap-Up & Closing - Key takeaways & next steps to supercharge your BFCM campaigns
AMA: Strategies That Work - Live Q&A covering prep, channels, creative hacks & retention tactics

Who Should Join?

 ✅ Shopify brand owners & founders
 ✅ Ecommerce marketers & growth managers
 ✅ D2C teams gearing up for BFCM
Seats are limited, don’t miss out on your chance to unlock 6X ROI this BFCM.
Register Now