Mahip Dwivedi is the Vice President and Head of Marketing at Pepperfry. In his current position, Mahip spearheads the company’s marketing strategy, overseeing brand communication, and enhancing performance marketing efforts. At Pepperfry, he is also instrumental in crafting effective customer retention strategies and managing public relations functions.A seasoned professional with over 17+ years of experience in Digital and Performance Marketing. Mahip has served in leadership positions at various fast-growing companies. Before joining Pepperfry, Mahip served as the Chief Marketing Officer at Tyke Invest where he showcased his exceptional skills in marketing strategy and brand building which led to significant contributions to the company’s growth.Mahip’s ability to merge Brand with Performance Marketing with extensive knowledge on building Martech stacks has consistently resulted in impactful Business for other brands in the past like Flipkart, Bigbasket & CommonFloor.com to name a few.